Free Press Checklist
A simple checklist to help you prepare your story, share with confidence, and start attracting media attention.
For founders and entrepreneurs
I started my first business with no industry experience, no roadmap, and my closest family more than 2,000 miles away. Through plenty of mistakes, persistence, and a lot of learning the hard way, I grew a single local account into a nationally recognized brand that landed in Williams-Sonoma. Along the way, I received awards and earned media coverage in more than 80 outlets, all without hiring an expensive PR firm.
Today, I help entrepreneurs and founders do the same.
Whether you're launching your first business, looking for media coverage, or trying to figure out your next move, you'll find practical tools, proven strategies, and one-on-one guidance designed to help you grow something meaningful and profitable.

As seen inHallmark Channel·Mashable·Williams-Sonoma·BizTimes Media·Milwaukee Business Journal·FOX6·IMBIBE
Start here
A simple checklist to help you prepare your story, share with confidence, and start attracting media attention.
The step-by-step system and process I used to earn coverage in more than 80 media outlets without paying a PR firm.
Need personalized guidance? Book a one-hour consulting call and get practical advice tailored to your business, goals, and next steps.
Press is the shortcut most founders never use. One feature in the right outlet can do more for trust than years of paid ads, and it costs nothing but a little effort.
The Press Playbook is the exact system behind my 80+ features. Every template, every connection, every follow-up sequence. Built from real outreach that worked, not theory.
It is written for any founder building something worth talking about.
Free, for entrepreneurs and founders
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Coming soon
The story behind the business: mistakes, lessons, and hard-won truths for founders.
Starting was the easy part. Everything after was the hard part.