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The kits and the calls.

Two digital playbooks for when you want to do it yourself, and two consulting options for when you'd rather not do it alone.

Digital kits

Your Flagship Kit

The Press Playbook

I built the press archive on this site by doing one thing: not paying a PR firm. The Press Playbook is how I did it.

Years of real outreach, distilled into a working press system for founders. Not theory. Not a course taught by a marketer. Every item in this playbook produced a published feature, an award win, or a national retail buyer's email, and the receipts are listed in the appendix.

Inside your Playbook: 17 chapters, 8 fillable templates, example press releases that actually got opened and read by editors, an example press release format accepted by PRLog and Business Wire, and the process that is behind all the receipts.

The system works for any founder, in any industry.

Bring your story. The Playbook brings the system and infrastructure.

From local shops to national retailers.

Starter kit

The Founder's First Year

The 12 decisions every new founder gets wrong in year one, and the exact way to make them right the first time. Pulled from a decade of founder calls.

·40-page PDF playbook
·Decision checklist worksheets
·Bonus: 5 founder voicemails I'd send myself in 2008

Consulting calls

One-hour consulting call

A single 60-minute call. You bring one problem; we leave with the next move written down. Recording and notes included.

Book a consulting call · $150

Three-call pack

Three 60-minute calls across six weeks. For founders ready to make a real move, a press push, a product launch, or a pivot, with someone in their corner.

Book the three-call pack · $400

Not ready yet?

Start with the free press checklist.

The same 5 steps I use before every pitch. Sent straight to your inbox.

Send me the checklist