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The Founder's First Year Blueprint helps you build the business. The Press Playbook helps people discover it. And when you'd rather not go it alone, we can talk one-on-one.
I built the press archive on this site by doing one thing: not paying a PR firm. The Press Playbook is how I did it.
Real outreach, distilled into a working press system for founders. Not theory. Not a course taught by a marketer. Every item in this playbook produced a published feature, an award win, or a national retail buyer's email, and the receipts are listed in the appendix.
I built rebeccascarberry.com in 36 days, in public, without a team. This is how I actually did it.
Not a course. Not theory. A working record of the exact site you're looking at, built by one founder in 36 days.
Inside: the real timeline, the real stack, the real cost, the real mistakes, and the receipts. Every decision I made, every tool I paid for, every dead end I hit, every thing I would do differently. Documented from Day One.
If you're building your own site right now, this is the shortcut I wish I had.
The roadmap I wish someone had handed me before I started my first business.
The Founder's First Year Blueprint helps you build the business. The Press Playbook helps people discover it.
Starting a business is exciting. It's also overwhelming. Every day brings another decision. This Blueprint walks you through the 12 that matter most in Year One.
Because your first year shouldn't be about guessing. It should be about building.
A single 60-minute consulting call.
For multi-session engagements, retainer work, or a deeper collaboration, let's have a conversation first. Email me and tell me a little about what you're building.
Not ready yet?
The same 5 steps I use before every pitch. Sent straight to your inbox.
Send me the checklist